SmartTechnology Products featured in Chronicle of Healthcare Marketing publication
Posted at : 30 Apr 2007
STI is excited to be featured in the recent issue of the Chronicle of Healthcare Marketing. The article focuses on the larger role pharmacists are now playing in new sampling practices in the Canadian pharmaceutical marketplace. SmartTechnology, via an interview with STI's Director of Marketing - Jason Steele, is well represented and is positioned as the leader in positive change as an alternative to traditional sampling in the Canadian pharmaceutical marketplace. The SmartTechnology Product Portfolio (including SmartSample) was mentioned as a key tool that can leverage recent legislative changes in drug policy across the country. Jason Steele noted that "In and of itself Bill 102 in Ontario, and similar legislation now being contemplated by other provinces, will have an impact on the way pharma (companies) use samples in their marketing programs in 2007."
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The Chronicle of Healthcare Marketing is published by Chronicle Information Resources Ltd.
